Skip to content

LOVYT

DISCOVER KRINA

Rethink Luxury

VIEW COLLECTION
MEET LOVELETICS

Elevated Lifestyle

VIEW COLLECTION

Elevating Women

Eco-Friendly Movements

Shop Biscay Bay

Conscious Athleisure

Be Bold. Be Strong. Be You

Shop Inka Gold

Krina Italia

Shop now

Loveletics

Shop now

Planet First. Profit Next.

People First. Publicity Next.

Earth First. Earnings Next.

Our Mission

Conscious consumerism positions sustainable fashion companies at the head of societal and industry standards. Our strict adherence to social accountability, fair wages and ethical sourcing /manufacturing empowers women to compel a global rethink of commercialism on a fundamental scale.

— Co-founder, Radhika


Sustainable Is The New Sexy

Lovyt is home to culturally inspired luxury activewear made from pre and post-consumer waste such as fishnets, plastic bottles, wood pulp and more. Empowered by technology and a dauntless mindset, we transform environmentally harmful materials into safe, stylish and sustainable activewear that brings comfort to body and mind. 

Earth Friendly Is The New Luxury

For each pair of leggings, we use 36 recycled plastic bottles. We repurpose fishnets from the ocean to bring our products to life.